Standard vs. Optional

Cheryl Rymal - Wednesday, October 07, 2015

Many American consumers were sobered by the recession and now are in more of a no-frills mode, except, perhaps when it comes to building their new home. The concept of “home” still pulls at the heartstrings and upgrading certain features remain high on buyers’ wish lists. Consumers may be leaning in a somewhat more practical direction now than they did in the spend-a-thon of the housing boom, but homebuyers still want what they want.

The whole concept of what’s “standard” and what’s “optional” has also changed. Many homebuilders took note of the kinds of features buyers routinely favored and began incorporating them into their regular/standard offerings in order to compete better in the marketplace. Largo-CR Homes exemplifies this trend with our “Everything’s Included” approach by eliminating allowances and including “above standard” standards. The standards include things like luxurious frameless maple raised and flat panel cabinets, Level 2 granite countertops throughout, brushed nickel plumbing fixtures, Bosch stainless steel appliances, a complete landscape package including irrigation, foam insulation in the attic, and so much more.

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